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Qualcomm exec who called the 64-bit A7 chip a ‘marketing gimmick’ was quietly reassigned

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Remember the Qualcomm exec who called the 64-bit A7 chip on the Apple iPhone 5S a “marketing gimmick”? That same exec, Anand Chandrasekher, former senior VP and chief marketing officer at Qualcomm has been quietly reassigned.2bfaa50

VentureBeat reports, “A Qualcomm executive who publicly dissed Apple’s 64-bit A7 chip has been quietly reassigned — and removed from the company leadership page on its website.

“Anand Chandrasekher, formerly the mobile chipmaker’s senior VP and chief marketing officer, had called the new A7 chip a “marketing gimmick.”

The site adds, “Today Qualcomm’s leadership page show no one with a marketing title, and the company told CNet Chandrasekher will be moving to “certain enterprise related initiatives,” while continuing to report to Qualcomm president Steve Mollenkopf. Chandrasekher’s LinkedIn page has not yet been updated, still listing his current position as “Chief Marketing Officer at Qualcomm.”

Do you think Chandrasekher angered Qualcomm, making the chip maker reassign the exec, or do you think this is merely a coincidence? Share your thoughts through a comment on our Phones Limited Facebook page.

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