According to figures from Digitimes Research, iPhone sales (Apple iPhone 4, Apple iPhone 4S, and Apple iPhone 5) are down by 6.2 million units in Q2 2013. This is normally the case when the Cupertino firm gets ready to release new iPhones. Tomorrow, Apple is expected to officially unveil the Apple iPhone 5S and Apple iPhone 5C.
Digitimes reports, “Apple’s iPhone shipments declined by 6.2 million units in the second quarter of 2013 as compared to those shipped in the previous quarter as consumers are waiting for the release of new iPhones, according to Digitimes Research.
“Total iPhone revenues also slipped to US$18.2 billion in the second quarter as Apple tied up with telecom carriers to promote old models with reduced prices, pushing down ASPs.”
It notes, “But the aggressive pricing strategy has been effective to ramp up iPhone’s share both in developed and emerging markets.
“In China, currently the world’s largest smartphone market, the fever for iPhones has faded as consumers there have switched to pick Korea or local brands instead of iPhones, which are more expensive but in less varieties.”
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